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Ballantine Corp. is a family-run, full-service direct mail marketing company. The company has 44 years of experience with technical know-how to offer creative printing, mailing and digital marketing solutions. A strong, family-business work ethic ensures projects are completed to each client's satisfaction. Ballantine Corp. was founded in 1966 and offered pre-press and print production services for the first 24 years. In 1990, the company started offering mailing services. By 2000, they also provided creative services. In 2006, Ballantine Corp. began offering one-to-one marketing solutions such as personalized URLs and variable data printing. Ballantine continues to keep pace with the evolving business and technology environment of this century.
Listed under Marketing by TraceyMarsh
Website Contents

3 On-Page Optimization Wins for Better SEO
Do you have a sound SEO strategy for your website? If not, then there’s a good chance your site’s SEO rankings are suffering. And unfortunately, when your site doesn’t rank within the first page of th
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How GDPR Compliance is Going to Affect Your Digital Marketing [Infographic]
On May 25, 2018, the EU passed a series of regulations designed to offer greater protection for European consumers. These new rules impact how businesses can collect, use, and protect the data they ga
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Why Your Business Needs Call Tracking
Over 67 percent of marketers recognize that data-driven marketing improves the speed and accuracy of their objectives. It also has a dramatic impact on revenue. Brands that expect revenue increases ar
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Meet us at Fundraising Day in New York!
An estimated 85 percent of decision-makers say that attending trade shows saves them time and money when they need to evaluate vendors. At Ballantine, we always look for ways to better engage with our
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Houzz Marketing: This is Why Your Contracting Business Should Be on Houzz
As a contractor, you’ve likely got enough on your plate when it comes to managing your current projects, taking on new ones, and seeking out new clients. Still, putting some time and effort into your
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7 Ways to Beat The Bin With Direct Mail
Lets face the facts: a large portion of the direct mail we send out ends up in the trash. Either it didnt catch the eye of the intended recipient or a family member deemed it junk mail. Either way, th
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Building Strong Brands for Boring B2B Products
Pipe joints. Printer paper. Wires. While not the most exciting products, they are crucial, often repeat, purchases for companies. But just because your product seems boring on its face, a brand can he
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The History of Direct Mail Marketing
Here’s some light reading, but interesting nevertheless. If there are parts we left out, but should have included, please contribute in the comments section. For most of us, there was never a time whe
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Integrating Copy and Design: The Sum is Greater Than The Parts
Creative teams work in pairs, and behind every great ad is a strong copy and art direction team. Effective ads must combine great visuals with compelling copy. In this article, well help you understan
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Showrooming The Brick and Mortar Dilemma
Today’s blog post is a bit different than most of our typical direct marketing articles. From time to time, we like to inject our blog with unique business or marketing related content to keep things
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