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Whatís good about a PPC campaign?

Whatís good about a PPC campaign?

  • Itís faster. Itís a much quicker way to begin generating traffic to your Web site ó hours or days, compared to weeks or months through natural search, as unpaid search results are often known in the business.
  • Itís much more reliable. With a natural search, you may exert huge effort (read, expense) and not do well; with PPC you get what you pay for. If youíre willing to bid high enough, youíll get the traffic.
  • Itís more stable. A site can do well in natural search results today, and then disappear tomorrow. With PPC, as long as youíre willing to pay, your site is there.
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