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What’s good about a PPC campaign?


What’s good about a PPC campaign?

  • It’s faster. It’s a much quicker way to begin generating traffic to your Web site — hours or days, compared to weeks or months through natural search, as unpaid search results are often known in the business.
  • It’s much more reliable. With a natural search, you may exert huge effort (read, expense) and not do well; with PPC you get what you pay for. If you’re willing to bid high enough, you’ll get the traffic.
  • It’s more stable. A site can do well in natural search results today, and then disappear tomorrow. With PPC, as long as you’re willing to pay, your site is there.
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