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What is Search Engine Spam?

Search engines make billions of dollars each year selling ads. Most search engine traffic goes to the free organic listed sites. Some sites rank well on merit, while others are there due exclusively to ranking manipulation. In many situations a proper SEO campaign can provide a much greater ROI than the paid ads do. This means that while SEOs and search engines do have business models which may overlap they may also compete with one another for ad dollars. Sometimes SEOs and search engines are friends with each other and unfortunately sometimes they are enemies.

When search engines return relevant results they get to deliver more ads. When their results are not relevant they lose market share. I have had a single page that I have not actively promoted randomly send me a commission check for over $1,000. There is a ton of money in manipulating search results. There are ways to improve search engine placement that go with the goals of the search engines and there are also ways that go against them. Quality SEOs aim to be relevant.

Many effective SEO techniques may be considered somewhat spammy. Like anything in life you should make an informed decision about what SEO techniques you want to use and which you should not. You may choose to use highly aggressive crash and burn or slower more predictable and less risky techniques. Most industries will not require extremely aggressive promotional techniques. Later on I will try to point out which is which.

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