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What is Link Churn?

Link Churn is Links that appear and disappear on pages are likely to be part of a linking scheme. The rate at which these links appear and disappear is termed “link churn.” If this happens frequently, it may be regarded as spam.

Those links will either be devalued, or at worst your web site will be regarded as spam and penalized. Unless you are participating in such a scheme, this should probably not be a concern.

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