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Using Powerful Titles

Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles. And when your site is ranked in search results, page titles are again one of the top elements considered. So when you create your web site, you need to have great page titles.

There are several considerations when coming up with your page titles. Here are some of the key
factors to consider:

  • Unless youíre Microsoft, donít use your company name in the page title. A better choice is to use a descriptive keyword or phrase that tells users exactly whatís on the page. This helps ensure that your search engine rankings are accurate.
  • Try to keep page titles to less than 50 characters, including spaces. Some search engines will index only up to 50 characters; others might index as many as 150. However, maintaining shorter page titles forces you to be precise in the titles that you choose and ensures that your page title will never be cut off in the search results.
  • Donít repeat keywords in your title tags. Repetition can occasionally come across as spam when a crawler is examining your site, so avoid repeating keywords in your title if possible, and never duplicate words just to gain a crawlerís attention. It could well get your site excluded from search engine listings.
  • Consider adding special characters at the beginning and end of your title to improve noticeability. Parentheses (()), arrows (<<>>), asterisks (****), and special symbols like ££££ can help draw a userís attention to your page title. These special characters and symbols donít usually add to or distract from your SEO efforts, but they do serve to call attention to your site title.
  • Include a call to action in your title. Thereís an adage that goes something like, ďYouíll never sell a thing if you donít ask for the sale.Ē Thatís one thing that doesnít change with the Web. Even on the Internet, if you want your users to do something you have to ask them to.
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The text used in links is going to be very important in the foreseeable future.

Why are Links so Powerful?
When we write stuff about ourselves we have a tendency to lie. It is human nature to boost your own site.