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SEO PDF


First, why would anyone want to search engine optimize their PDF files? Well, if you had an eBook, brochure, product description or technical document in PDF format, you may wish to optimize these to pick up some extra search engine traffic.

Most of the major search engines now can read the basic contents of PDF files, though getting these pages to rank as well as HTML files is still questionable.

This is how the workflow is supposed to work. Create your file in MS Word, or in a draw or page layout program that later can be distilled into a PDF (with some applications you will have to create an EPS file first and then distill it and with other applications, you can distill right out of the apps). If you are using a program such as MS Word, be mindful to apply the H1, H2, H3 tags where necessary and optimize the body text as you would an HTML file.

When you are finished, distill the file. Bring this file into the full version of Adobe Acrobat 6 for editing. Plug in the appropriate content, post the PDF on your website and let the search engine robots index the file.

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