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Promote Your Web Site

There are a number of techniques that can be used to promote your web site within the search engine page rankings, and a number of pitfalls to avoid. Since the field has grown and evolved over the years, there is a body of knowledge and professional debate about it, as well as some long-standing myths and hold-overs from previous techniques that no longer work.

Pitfalls include:

  • "Magic formulas" for keyword density
  • Dictionary-like lists of keywords in page headers
  • Filling tags and headers with irrelevant content
  • Using invisible tags or keywords to "trick" the web crawler
  • Using link exchanges

Time-tested techniques include:

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