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Problem Using Flash

Flash is another of those technologies that some users absolutely hate. Thatís because Flash, though very cool, is resource intensive. It causes pages to load slower, and users often get stuck on an opening Flash page and canít move forward until the Flash has finished executing. If the user is in a hurry, itís a frustrating thing to deal with.

Flash is also a nightmare when it comes to SEO. A Flash page can stop a web crawler in its tracks, and once stopped, the crawler wonít resume indexing the site. Instead, it will simply move on to the next web site on its list.

The easiest way to overcome Flash problems is simply not use it. But despite the difficulties with search rankings, some organizations need to use Flash. If yours is one of them, the Flash can be coded in HTML and an option can be added to test for the ability to see Flash before the Flash is executed. However, thereís some debate over whether or not this is an ďacceptableĒ SEO practice, so before you implement this type of strategy in an effort to improve your SEO effectiveness, take the time to research the method.

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