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Page swapping and page jacking

Here are a couple of variations on the duplication theme:

  • Page swapping: This is a little-used technique of placing one page at a site and then, after the page has attained a good position, removing it and replacing it with a less-optimized page. One serious problem with this technique is that some search engines now reindex pages very quickly, and itís impossible to know when the search engines will return.
  • Page jacking: Some truly unethical search engine marketers have employed the technique of using other peoplesí high-ranking Web pages, in effect stealing pages that perform well for a while. This is known as page jacking.
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