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Page Relevance

Page relevance is harder to measure. The idea is that a link from a page that is related in some way to your page is more valuable than a link from a page that is entirely unrelated. A link to your rodent-racing site from a Web site that is also related to rodent racing is more valuable than, say, a link from your Aunt’s personal Web site.

The problem with PageRank is that it’s independent of keywords. The value is a number derived from links pointing at a page, but it has no relation whatsoever to a specific keyword. Just because a page has a high PageRank doesn’t mean it’s the type of page you’re looking for when you search for a particular keyword.

Thus, the search engines add something else to the mix: relevance or context. The major search engines are attempting to do this sort of analysis by matching keywords. In effect, the search engines are trying to create what have been termed context-sensitive PageRanks or topic-sensitive PageRanks. A topic sensitive PageRank is dependent on a particular topic. Rather than counting any and all links, only links from relevant Web sites are included.

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