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Overview of Yahoo!

Most people assume that Yahoo! is a search engine, and it is. But it’s also a web directory, which basically means that it’s a list of the different web pages available on the Internet, divided by category and subcategory. In fact, what few people know is that Yahoo! started as the favorites list of the two young men who founded it. Through the acquisition of companies like Inktomi, All the Web, AltaVista, and Overture, Yahoo! gradually gained market share as a search engine.

Yahoo!, which at one time used Google to search its directory of links, now ranks pages through a combination of the technologies that it acquired over time. However, Yahoo!’s link-ranking capability is not as accurate as Google’s. In addition, Yahoo! also has a paid inclusion program, which some think tends to skew search results in favor of the highest payer.

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