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On Site SEOThe most common blunder is neglecting on-site SEO. This is one of the only elements of search engine optimization that you have complete control over. The definition of on-site SEO can be simplified to the way you layout your site's elements and content. All of this may sound daunting but it's not, on-site optimization is very simple and basically boils down to putting things in a logical order, and with the proper words attached. All it takes is for you to do on-site optimization once before you realize how easy it is but you must do it. Don't skip over this part of search engine optimization. Many of your competitors will be utilizing onsite optimization so you will have to bring out the big guns. Consider how long your site takes to load within a browser, as this can matter to your visitors as well as to the search engines. If you have a lot of convoluted code on your site's pages, it can make your site load more slowly, which could count against you with Google. Where possible, try to avoid internal code on your pages and use an external CSS file instead. This small change can speed up your loading times and make it much easier to update your site later. Remember that search engines aim to offer their own users the best possible results to suit their needs, so your aim is to find ways to appeal to what the search engines want. In essence, this can mean your site needs to match what your visitors are looking for and also needs to fit within what the search engines are looking for. More on SEO Optimization
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