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Link Spamming

In many respects, due to the increasing influence of links, it was inevitable that link spamming would become an issue. Spamming of links has been a growing problem as many people have realised the importance that Google, in particular, places on links. As a significant issue it raised its head in April 2005 when Google’s new release appeared to ban one of the leading SEO firms from its rankings. Few people outside of Google and the SEO firm concerned are entirely sure why this is the case. But the industry consensus is that Google are cracking down on web sites and organisations that accumulate vast numbers of irrelevant links with the sole intention of climbing the rankings.

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