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Link Location

Links prominently presented in content near the center of the page may be regarded by the search engines as more important. Links embedded in content presented near the bottom of a page are usually less important; and external links at the bottom of a page to semantically unrelated sites may, at worst, be a criterion for spam-detection.

Presentation location is different than physical location. The physical location within the document was historically important, but is less of a factor more recently. Ideally, the primary content of a page should be early in the HTML source of a web page, as well as prominently displayed in the center region of a web page.

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