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Learning from competitors

The place to begin your discovery is again by looking at your competitors’ sites. Try putting into Google search terms related to your business, its products and services. For each of the top five results on each search term, select the “View source” or “View page source” option from your browser menu. Make a note of the keywords placed in the <TITLE>, <META NAME=“Description”>, and <META NAME=“Keywords”> tags.

Alternatively, if looking through HTML code (hypertext markup language, the programming language used to create web pages) leaves you cold, One good example is the Abakus Topword Keyword Check Tool. Here you can enter the URLs of your competitors and read off the keywords that they use.

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