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Keyword Research and Strategy

If possible undertake a user analysis to determine the specific keywords searched for in relation to your site. This might also provide you with the different variations and the scope of the keywords as well.

  • One correctly placed targeted keyword would provide better results than general keywords scattered around the page. Place your target keywords (based on the theme and context of your website) evenly in the content.
  • Design and create site navigation depending on your keyword.
  • Create compelling copy for your website centered on your keyword research.
  • Use tools such as WordTracker and Google Adwords for help with keyword.
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One of my favorite Keyword research tools that used to find keywords and phrases with is the Google Suggest Tool