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Inserting Keywords into Links

Keywords in your pages are very important. But keywords outside your pages can also affect the page results. That is, the keywords in links pointing to your site are very important. If hundreds of links around the world point to one of your pages and all these links contain the words rodent racing, then search engines will get the idea that your pages are somehow related to rodent racing. It actually makes a lot of sense if you think about it. If hundreds of site owners create links pointing to your site, and, in effect, say, “This site I’m pointing to is about rodent racing,” then Google is being given a darn good clue regarding what your site is about! In effect, Google has recruited site owners to tell it what other owners’ sites are about.

In other words, Google and other search engines use links to get an idea of what the pages are about. Links can even help search engines figure out what a document is about if they can’t read it for some reason (though that’s not really our primary concern here).

Now, wait a second. This is important. If a link pointing to your site can describe to a search engine what your site is about, you’d better do all you can to make sure the link says what you want it to say! Even if you don’t own the site pointing to the one you’re trying to optimize (or are trying to get another site owner or site manager to link to your site), it’s in your interest to try to get the right keywords into the link!

Related SEO Tips

Meta Keywords Tag Optimization
The meta keywords tag is not supported by many major search engines. While it is important to choose the correct keywords for your page.

Optimize Keywords Place
Where should i put my keyword so that i can optimize keyword? Place Your Keywords Where it Makes Sense

Why are Links so Powerful?
Links from other webmasters are viewed by search engines as unbiased third party votes.