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Importance of Image Alt Tag

Generally, in these days of clean, fresh Web 2.0 design, I would keep the use of images to an absolute minimum on your site (and only to make it visually appealing). Where you do use images, ensure that the following recommendations are met:

  • Every image must have an alt tag, with the exception of spacer images (having alt text for the latter is very irritating for disabled users).
  • The alt tag should faithfully describe the image concerned; the opportunity to include your keyphrases should not be lost, but do not simply stuff the tag with keywords.

Say, for example, that your image is of two people shaking hands and this is meant to symbolize “collaboration solutions” (one of your keyphrases and the topic of your page). Suitable alt text might be: “Two people shaking hands, symbolizing collaboration solutions from ABC company.”

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