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Impact SEO on Sales

Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let's examine factors that influence sales to see how effective search engine optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic:

  • The average ticket is the amount of money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).
  • Web Site traffic is measured by the number of site visitors, typically expressed as the number of page views per month.
  • Conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.
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