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Identifying links that aren’t linksSomeone gets a link to his site from another site with a high PageRank, perhaps a perfectly related site, and is excited: That’s a great vote for his site, isn’t it? Then some jerk, perhaps me, has to burst his bubble and point out that, actually, no, it’s not going to have the slightest effect on his site because it turns out the link is not a link. When is a link not a link? In cases such as these:
This link passes through an ad server hosted by an advertising company called DoubleClick. When someone clicks this link, which may be placed on a banner ad, for instance, a message goes to a program on the ad.doubleclick.net ad server, which logs the click and then forwards the browser to www.yourdomain.com. You may think this is a link to www.yourdomain.com, and it may work like one, but as far as the search engine is concerned, it’s really a link to ad.doubleclick.net. More on SEO Optimization
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