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How To Link Text

All the links should not have the same exact text in them as it could be a sure sign of rank manipulation. You want to mix it up and use different text links from different sites. This will make it appear as natural linking to search engines.

There are no set rules, but mixing it up will prevent you from flagging spam filters which currently exist or may soon be added to search engines. When I get links into my SEO site I frequently use the following anchor text:

  • SEO Site
  • Search Engine Optimization Site
  • SEO Site: Search Engine Optimization
  • sometimes I may use a few other variations such as: SEO Tips, SEO Blog, or SEO News

You want to use a few semantically similar phrases and many anchor text variations to make your anchor text look as natural as it can.

Related SEO Tips

Using Long Link Text
Long links that explain what the referenced page is about are a great thing not only for visitors but also for search engines.

Link Anchor Text and Surrounding Copy
Inbound links that contain semantically related anchor text to the content point to have a positive effect on rankings

How Powerful is Link Text?
The text used in links is going to be very important in the foreseeable future.