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How To Design A Web Site

Some sites do everything they can to be cute. The Coca Cola site was a classic example of this a few years ago, though it finally got the message and changed. The site had icons labeled Tour de Jour, Mind Candy, Curvy Canvas, Netalogue, and so on. What do these things mean? Who knows? Certainly not the site visitor.

This sort of deranged Web design is far less common now than it used to be, but you still see it occasionally - particularly in sites designed by hip Webdesign firms. One incredibly irritating technique is the hidden navigation structure. The main page contains a large image with hotspots on it. But it’s unclear where the hotspots are, or what they link to, until you point at the image and move the mouse around. This strikes me as the Web-design equivalent of removing the numbers from the front of the homes in a neighborhood. You can still figure out where people live; you just have to knock on doors and ask.Sweet and sickly cuteness doesn’t help your site visitors find their way around and almost certainly hurts you with the search engines.

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