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How Does SEO Work?

Search engines are the most important online medium to search for information. 92% of all internet users are frequently making use of search engines. Of all search engines, Google is by far the most used search engine. It provides search results not only on its own website, but powers other search engines’ results as well.

Placement at or near the top of the rankings increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals. A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up website analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.

Related SEO Tips

How Links and Linking Work?
internal links ensure that a search engine crawler can find the various pages in your site.

How Search Engines Work
articles about how search engines work & the relevance of keywords

Target Your Visitor
We need to know if the majority of our users are male or female