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Few Basic Rules about Links

You know that links are valuable and can help boost your position in the search engines. But what sorts of links? Let me quickly summarize:

  • Links from sites related to yours are often more valuable than links from unrelated sites. (Because the relevancy software is almost certainly imprecise, this is not always the case.)
  • Links from pages with high PageRanks are much more valuable than from pages with low PageRanks.
  • Virtually all incoming links to your site have some kind of value, even if the pages have a very low PageRank or are not contextual. It may not be much of a value, but itís there.
  • The more outgoing links on a page that has a link pointing to your site, the lower the value of the link to your site. This is because the vote is being shared. Thus, in some cases, a link from a low-PageRank page with no other links may actually be more valuable than a link from a high-PageRank page with many links.
  • Links are even more valuable when they include keywords because keywords tell the search engines what the referenced site is about.
  • A link strategy that positions your site as an authority, or a hub, in a Web community or neighborhood can be a powerful way to get the attention of the search engines.
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