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Expiring Domain Names

The Expired Domain Penalty : Using a previously expired domain to launch a new web site used to evade this dreaded “sandbox effect.” This was likely because Google was unaware that the site was new. Google put a stop to this loophole a while ago, and now it seems to be quite the opposite situation at times.

An expired domain name may now be subject to a temporary penalty. This is important, because it implies an additional delay before a site begins to rank well. In some cases Google will even refuse to index the pages at all during that period, leaving a web site vulnerable to content theft. It is also likely that Google devalues any links that are acquired before the re-registration of the domain. At the time of writing, other search engines do not appear to penalize previously expired domains.

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