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Duplicating pages and sites

If content with keywords is good, then twice as much content is better, and three times as much is better still, right? Some site developers have duplicated pages and even entire sites, making virtual photocopies and adding the pages to the site or placing duplicated sites at different domain names.

Sometimes called mirror pages or mirror sites, these duplicate pages are intended to help a site gain more than one or two entries in the top positions. If you can create three or four Web sites that rank well, you can dominate the first page of the search results, with from four to eight entries out of the first ten. (Google, for instance, will display one or two pages from a site.)

Some people who use this trick try to modify each page just a little to make it harder for the search engines to recognize duplicates. The search engines, in particular Google, have designed tools to find duplication and will often drop a page from their indexes if they find it’s a duplicate of another page at the same site. Duplicate pages found across different sites are often okay, which is why content syndication can work well, but entire duplicate sites are something the search engines frown on.

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