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Create a Content Network

Some SEOs create a content network for you and charge you for the traffic. In a sense this is leasing traffic in a way similar to using pay per click search engines. If they know what they are doing they should be able to provide you targeted traffic cheaper than pay per click search engines do, but there are a couple major downsides to this business model.

  • Some of these networks also sell traffic to your competitors…meaning you could be paying to set up networks that send traffic at competing websites.
  • Some of these networks may require a down payment which takes many years to pay itself off. After they already have your money there is no guarantee that they will care about you.
  • When your clicks run out you have to pay again.
  • If you decide not to renew then in the end you paid to create another competing website which will continue to drive traffic at competing websites.
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