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Best Place To Put Links

It seems likely that search engines — and Google in particular — regard some links as more valuable than others. And it seems very likely to me that they — and Google in particular — will tighten up the way they regard links. Because the search engines keep their techniques secret, the following practices may already be in use or could be soon:

  • Links inside paragraphs of text are likely regarded as more valuable than links in large lists or links set apart from text.
  • The search engines could compare incoming links with outgoing links, and downgrade a page or site if it appears to do a lot of reciprocal linking from link pages.
  • Links pointing to a page inside a site might be valued more highly than links to the home page.
  • Outgoing links concentrated on a few pages might be valued less than links spread around a site.
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