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Avoid Using Stop Words For Your Keyword

Stop words are those words that are so common on the Web that they are usually ignored by search engines and are completely useless in your PPC programs and other keyword marketing efforts. Here’s a brief list of some of the most common stop words, though there are dozens more that might be included:

  • A
  • An
  • The
  • But
  • E-mail
  • When
  • Where
  • How
  • Free
  • If
  • And
  • While
  • Or

An example of how stop words are ignored in a search query is the search term “the sunny beach.” when this search term is used on Google, the word “the” is ignored (as indicated by its solid black coloring, and lack of linking). The words “sunny beach,” then, are the only words that are included in the search (as indicated by the blue lettering of the words and the fact that they are links).

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Keyword density is always expressed as a percentage of the total word content on a given web page

What Is Keyword?
Keywords are what you think or your prospective site visitors may type in a search box.

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There are a few common problems with keyword selection that should be avoid.