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Avoid Duplicate Content

This is going to be a difficult one but not impossible, first of all: don’t copy content from other sites. It is unethical and Google penalizes duplicate content. Although it will not ban your site from its results forever, Google will send the ―guilty‖ entry to the supplemental results. Once you are there, it is difficult to come out.

The whole purpose of SEO is to optimize a site to rank naturally in the organic search engine results for relevant terms and relevant content. So, please, don’t copy!

There are many similar titles on the Web: Top 10 SEO Mistakes, Top 10 Tips to… etc. Google shows less than half of these content pages in its results – precisely because it is trying to avoid duplicate pages.

So no matter how cool these Top 10 or Top 100 titles are, avoid them. Come on, it shouldn’t be so difficult to come up with a nice, unique title! If you need help with your titles, use this headline analyzer to determine the emotional marketing value (EMV) of your title.

Related SEO Tips

URLs and Duplicate Content
The risk and benefit of using URLs and Duplicate Content in your website.

Effect Of Duplicate Content
Many people opt to purchase bits of content, or even scrape content from other web sites to help populate their own.

How Search Engine Know Duplicate Content?
Some search engines now look for four types of duplicate content.