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Always use the www.

Always use the www. portion of your URL when creating links to your site: and not just Search engines regard the two addresses as different, even though in most cases they are actually pointing to the same page. So if you use both URLs, you are, in effect, splitting the vote for your Web site. The search engines will see a lower link popularity.

Related SEO Tips

The Importance Of Page Title
The title of your web page is probably the most important of all the on-page elements.

Understanding Targeted Traffic
many businesses are trying to target people in their own areas, to get them to walk into their brick-and-mortar stores.

Find Best Keywords
It would be a waste of your time to optimize your website for keywords that are not even being searched for.