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Deloitte: Customer Loyalty: A Relationship, Not Just A Scheme

Posted on Saturday, 29 July 2017


The Deloitte Consumer Review

deloitte, consumer, review
 In this edition of The Deloitte Consumer Review, we are revisiting a theme  explored in our 15th edition: the challenge businesses have in delivering a  positive customer experience. We focus in particular on: customer loyalty.

 

 

Introduction

We believe traditional loyalty schemes need a rethink. Not only because of changing consumer expectations, but also because they have become expensive to run and difficult to unwind. Securing customers'...
Read more about Deloitte: Customer Loyalty: A Relationship, Not Just A Scheme



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