The Deloitte Consumer Review
In this edition of The Deloitte Consumer Review, we are revisiting a theme explored in our 15th edition: the challenge businesses have in delivering a positive customer experience. We focus in particular on: customer loyalty.
Introduction
We believe traditional loyalty schemes need a rethink. Not only because of changing consumer expectations, but also because they have become expensive to run and difficult to unwind. Securing customers'...
Read more about Deloitte: Customer Loyalty: A Relationship, Not Just A Scheme
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