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Millennials And Direct Mail: Why They Love It

Posted on Wednesday, 3 October 2018


As the ultimate digital natives, Millennials can only be reached through social media marketing, right? Not at all. A growing body of research suggests that this generation actually appreciates direct mail. A notable study from InfoTrends and Prinova shows that while all generations respond to direct mail, the response rate is particularly high for those […] The post Millennials and Direct Mail: Why They Love It appeared first on Ballantine.

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