As the ultimate digital natives, Millennials can only be reached through social media marketing, right? Not at all. A growing body of research suggests that this generation actually appreciates direct mail. A notable study from InfoTrends and Prinova shows that while all generations respond to direct mail, the response rate is particularly high for those […] The post Millennials and Direct Mail: Why They Love It appeared first on Ballantine.
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Email marketing is a direct marketing approach for a broad group of customers or audience in a creative way. The mail content may be concentrated more in order to get a good deal. It is a way of
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