CRM or Customer Relationship Management can simply be defined as the model for managing the relationship and interaction of an organization with its existing and potential customers. Providing desirable service to customers is not ultimate. In order to ensure further growth it is important that you continue expanding the client base. This is the best way to building and for getting recognized by as many customers as possible within a selected time period. Irrespective of the nature of your business, whether virtual or physical, making your establishment known to others depends on four separate pillars, namely – sales, marketing, customer service and technical support. Now, customer relationship management system aims at developing the best model according to the organizational context by organizing, automating and synchronizing these four ideals.
While dealing with the challenges for producing different types of CRM models, HCL has identified the obstacles pretty clearly and segmented them in three major categories, namely customer service, sales support and marketing support. In case of sales support the problems are mainly two types – difficulty to reach the targeted group and poor conversions. In case of marketing support, the problems rest with targeting the correct types of customers, maintaining standards to retain customer loyalty and finally less effective business communication methods compared with the competitors. Finally, the problems a company encounter to deal with customer support are:
• Inability to deal with quality delivery issues at the global scale
• Lack of efficiency to deal with business requirements, based on multi channel business environment
• Inadequate customer satisfaction
• High cost demanding service
• Inadequate capacity to earn customers’ respect
Considering each of these issues, the professionals from HCL will come up with the best and most suitable customer relationship management system for your organization. The newly adopted model with help you to overcome the drawbacks and in the long run, would also help your employees to match the changing trends of the global business environment.
The CRM services offered by HCL come under scope of the Business Process Outsourcing (BPO) services. The approaches followed by the global leader are in perfect coordination with clients’ requirement, irrespective of the nature of your business platform or the field where you are operating. Some of the major features of HCL CRM are:
• Figuring out the best method to satisfy the requirement for delivery at the global scale
• Capacity to integrate workflow to simplify single window process management
• 24/7 multi channel, multi lingual virtual support
• Service enhancement with the help of internal IP tools
• Making the methods for sales improvement and channel deflection better
• Customize the platform for providing service delivery along with vertical wrappers
If the customer relationship management system of your company is equipped with such variety and competence, there is no doubt that your existing as well as targeted clients would receive just the kind of assistance they prefer. So, opt for HCL in order to enjoy benefits offered by the best CRM services and at the same time, enjoy the journey to stay ahead of your competitors.
If you are willing to adopt a new CRM model, the HCL Customer Relationship Management BPO may provide you with just the kind of assistance you require. The customer relationship management system that the company has to offer is proven to be effective in several organizational structures, spread over 40 countries.
CRM,customer relationship management system