Holidays and year-ends come with an opportunity for businesses to give corporate gifts to their long-term clients and customers. In fact, it is a time when you can even give away gifts to your suppliers and other companies involved with your business in any way. It is also time to make those referrals feel valued that referred some new clients to you. Once you have a list of all the companies and individuals that need to be given promotional products, how would you come to choose the right gifts?
The corporate gifts you select must for the top executives in your client companies must either appeal to their specific interest or their hobbies. For example, some may have a strong penchant for golf. This would be easy to choose when you know the person individually. The gifts can include fine wines, a premium putter for a golfer or a sterling silver ball marker. It should also be selected on the basis of their position in the company.
A fine leather desk set or an elegantly crafted box to be kept on their desk, made from some quality material or a business card case engraved with your business logo can make some appealing promotional products. The gifts you choose for the secretary or support staff of the executive would be more functional. This can include a pen set, a letter opener or some other desk accessory. You can also offer tickets for their family for some local event, or even a small-sized plant can make a good choice for their desk.
If you choose corporate gifts that address the specific needs of the client, it would be much more appealing and valuable. For example, if they spend a lot of time traveling, a premium leather folio would be helpful for keeping track of their documents. If they work for long hours, a crystal or marble desk clock would make a decent piece with a practical touch it. Even a set of highball or martini glasses for their home can make decent gifts.
If you know your clients a little better, books authored by marketing gurus or a CEO they respect can make ideal promotional products. However, the scope of business gifts extends beyond your clients and reach your own staff as well. And, taking exception to the traditional holiday gifts can prove to be a blessing in disguise. Giving gifts without any holidays around can prove to be more effective. The point is that as everyone would be getting hundreds of gifts from everyone around during the holidays, you would want to make an impression by gifting them when no one is doing so.
You can also make a strong impression on your clients by giving them corporate gifts at the year end. It can be used as a way for thanking them for their association with your business. It can prove to be a motivating effort for better business in the future. Keep in mind that the more unique your gift is, the more value it would receive from your clients.