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Yahoo! and Meta Tags



Most major search engines ignore the Meta Keywords tag and place low weighting on the Meta Description tag. Yahoo! specifically asks webmasters for this data. Yahoo! believes the more information they know about a page, the better they can evaluate it.

Mike Grehan interviewed Jon Glick (of Yahoo! Search) and he stated that the meta description tag is treated similar to page content. He also stated that the meta keywords tag is used for inclusion into a subset of search results, but has no effect on relevancy.

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