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Writing Meta Tags

There is much debate about the current value of meta tags. I still find them very effective – both as an end in themselves and also as a guide to producing better and more search friendly content. Although Google apparently ignore their contents, MSN and Yahoo both still utilise the site title and description meta tags in their search algorithms. MSN’s newly launched web site still makes reference to the value of the key words meta tag.

Meta tags are so called because they sit above the site – in the “Head” section – and are not visible to the casual site visitor. The meta tags can be found between the and lines of HTML code, as the description suggests, at the top of the page.

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