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Why Use Pay Per Click?

Sometime you can not afford to...or simply do not want to wait. Pay per click search engines allows you to list atop search results quickly. This will allow you to:

  • Prototype ideas to track demand before you invest into a new business model or are stuck footing the bill for a new site design.
  • Quickly gather feedback on market conditions.
  • Split test to a live audience and gather results in real time.

You can use Google AdWords to offer a free white paper about some topic from a one page website. If nobody is interested in downloading your white paper or you can not seem to get enough clickthroughs then odds are:

  • the market is not yet ready for your product
  • or you are marketing it from the wrong angle
  • or you are marketing it to the wrong people
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