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Why are Links so Powerful?


When we write stuff about ourselves we have a tendency to lie. It is human nature to boost your own site. This is why meta tags and page copy are nowhere near as powerful as they once were.

Links from other webmasters are viewed by search engines as unbiased third party votes. While Yahoo! tends to put more weight on page copy than most other major search engines do, who links to you and with what words are the #1 ranking criteria for competitive phrases in all major search engines.

Many people look for links just thinking “link,” but often this is not the most effective way to do link building. If you think of the web as a huge social network and think of links as relationships you have a huge advantage over your competition.

You can do many manipulative things to make your ideas appear better than they are, but if you can find more natural ways to embed yourself in the social structure of the web you will likely become extremely successful.

Related SEO Tips

Importance of Number of Links on the Page
Any page only has a certain amount of link popularity which it can redistribute to other pages.

How many links do I need?
Your inbound link-building activities fall into two groups: active and passive.

Why are Links so Powerful?
When we write stuff about ourselves we have a tendency to lie. It is human nature to boost your own site.