Whatís bad about PPC?
- You pay. You have to pay for every click, which can add up to a great deal of money
- Itís getting pricier. Sticker shock is likely to get worse over the next year or two. Most people still donít even know what PPC is; wait and see what happens to pricing when PPC is as well known as other forms of advertising.
- Itís a crapshoot. PPC doesnít always work, itís not possible for every company to buy clicks at a price that is low enough to be profitable.
- Itís not organic. Many people prefer the free, natural search results ó from 30 percent to 70 percent of all searchers (according to some research), depending on the search engine and type of search ó so youíre missing part of the market if you focus on PPC alone.
Examining the Meta Description tag
The DESCRIPTION tag is important because search engines often index it.
Location of Links on the Page
Ideas like these are what make building lots of natural link popularity important.
Factor to monitor carefully is a sudden drop of your positions in all search engines.