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What Link Text is Good to Use?


If you link to this site, a link with the words "Search Engine Optimization" or “SEO” is more valuable than a link that says "other site." or "click here" Evaluating the text in the links, along with who links where, is the way search engines get feedback from external sources.

Search engines can look for noun verb patterns in text, but link analysis is the most effective way to determine document quality.

Related SEO Tips

Using Long Link Text
Long links that explain what the referenced page is about are a great thing not only for visitors but also for search engines.

Link Anchor Text and Surrounding Copy
Inbound links that contain semantically related anchor text to the content point to have a positive effect on rankings

How Powerful is Link Text?
The text used in links is going to be very important in the foreseeable future.