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What is Anchor Text?

Anchor text is the clickable text that is associated with a link. Google looks at the anchor text, freshness of the anchor text and changes to the anchor text over time.

  • If there is a disparity between the anchor text and the document that it links to, possibly due to changes in domain ownership, Google could look at the time this occurred and ignore all the valuable links to your document prior to this event.
  • Let people link to you with appropriate anchor text.
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