Anchor text is the clickable text that is associated with a link. Google looks at the anchor text, freshness of the anchor text and changes to the anchor text over time.
- If there is a disparity between the anchor text and the document that it links to, possibly due to changes in domain ownership, Google could look at the time this occurred and ignore all the valuable links to your document prior to this event.
- Let people link to you with appropriate anchor text.
The importance of anchor text in SEO
When considering inbound links and search engine optimization, the anchor text you use to link to your website is the most important factor
what is anchor text? and how anchor text is important for SEO? find out here
Link Anchor Text and Surrounding Copy
Inbound links that contain semantically related anchor text to the content point to have a positive effect on rankings