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Website Traffic Analysis

Google will look at the traffic that a document gets and changes to that traffic over time. It will also consider seasonal, daily or other timely changes to see if a document receives more traffic at these times and is therefore more relevant at these times. Any significant drop in traffic may indicate that a document is stale. Google may also consider 'advertising traffic' separately. Is your primary goal in a search engine promotion campaign to increase overall traffic or to increase sales? The determination of your success will depend on your goals. You will need to have the following statistics or metrics available to analyze your success:

  • How many unique visitors you get each week
  • The specific search engines that are sending you traffic
  • How many hits each search engine is sending you
  • The keywords people use to find your site
  • What your ranks are for certain keyword phrases
  • Sales per week

In order to get the above information you will need a traffic analyzer that will report your site statistics. We recommend the free Google Analytics.

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