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Website Topics


Google attempts to extract the topic of a document using the URL, low frequency words contained in the document, categorization, content analysis, clustering or summarization.

  • If Google sees a significant change in the number of topics associated with a document after a stable period of set topics or the disappearance of the original topic, Google may considerthat the document has been taken over as a 'doorway page' and may consider the document and any links or anchor text associated with the document as SPAM.
  • Ensure your site stays consistent with its original topic.
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