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Website Popularity

One other consideration, even before you build your site, is the siteís popularity. Many search engines include a criterion for the number of times users click on web sites that are returned in search results. The more often the site is selected from the search results, the higher in the ranking it climbs.

For you, that means you should begin building the popularity of your site, even before it is built. Begin building buzz about the site through advertisements, info-torials, and even newsletter or other e-mail announcements. Then redouble those efforts as soon as the site goes live to the public.

Itís a riddle to which there is no easy answer. You optimize your web site for search engines in order to build popularity, but your ranking in the search engine can be determined by how popular your site is. There is no magic formula that helps you solve the riddle. It requires time and consistent effort to draw visitors to your site

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