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Website Link Exchange

Get linked. This is a very important part of website management. Exchange links. Trading links with other websites that are closely related to the subject of your website can bring you more website traffic. These are two-way links because you must provide a link to them, too, and linking to low-quality websites can threaten the credibility of yours. Only link to sites that are dead on topic, and truly help your visitors. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.

Be sure to not be too excessive with your link exchanges and do not make this your entire link building method.

Google webmaster guidelines specifically says to not engage in link schemes including "Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")"

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