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Web Page Redirection


A 301 redirect is the most efficient, visitor friendly, robot (spider, crawler) friendly and search engine friendly solution around for web sites that are hosted on servers running Apache. If you are not sure, check with your hosting provider. A 301 redirect is just a set of commands you type into your .htaccess file. When a visitor (whether human or robotic) requests a web page via any means, your web server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors.

The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name. First of all, you'll need to find the .htaccess file in the root directory of where all your web pages are stored. If there is no .htaccess file there, you can create one with Notepad or a similar application. Make sure when you name the file that you remember to put the "." at the beginning of the file name. This file has no tail extension.

Scroll down past all the existing code, leave a line space, then create a new line that follows this example:

redirect 301 /folder/files.html http://www.example.com/folder/seo-url.html

It's as easy as that. Save the file, upload it back into your web and test it out by typing in the old address to the page you've changed. You should be instantly and seamlessly transported to the new location.

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