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Web Marketing Strategies


Web marketing is also known as internet marketing or e-marketing to do the marketing of products or services online. Web marketing has a broader scope as it is a digital media such as Internet, email, wireless media etc. The main important benefit of web marketing is it provides services at lower costs to a global audience.

Web marketing focuses on creative and technical aspects of the Internet which includes design, development, advertising, and sales. Effective web marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Web marketing also include the placement of media along different stages of the customer engagement cycle through Search Engine Marketing (SEM), Search Engine Optimization (SEO), banner ads, e-mail marketing etc. Web marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. The nature of the medium allows consumers to research and purchase products and services at their own convenience.

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