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Search engine optimisation is a continuous process. Having completed phases 1 to 3 your site it should start to behave positively in the rankings.

It is important that you measure the performance of your web site against the keywords you have targeted. Has the site actually risen in the rankings? If so, how far? Is ranking performance satisfactory against all targeted keywords and phrases or against just one or two? Has the improvement in rankings led to an increase in site traffic and business?

How have your competitors reacted? Do they appear aware that you have optimised your site? Has anything changed on their sites to suggest they are responding? SEO is a competitive business so you should anticipate a response to any ranking progress you achieve.

Related SEO Tips

The Importance Of Page Title
The title of your web page is probably the most important of all the on-page elements.

Highly Targeted Keyword Phrases
If your keywords are very competitive, look for keywords that aren’t so sought after.

Sitemap HTML
A traditional sitemap is simply an HTML web page that contains links to the various pages of your web site