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Web Design DevelopmentI advise people to stay one step behind in Web technology and try not to be too clever. From a usability standpoint, the problem is that not all browser types work the same; they have different bugs and handle technical tricks differently. If you’re always working with the very latest Web-development technology, more of your visitors are likely to run into problems. Cool technology often confuses the search engines, too. As an SEO friend likes to say, “Google likes black text on a white background.” In other words search engines like simple. The more complicated your Web pages are, the harder it is for search engines to read and categorize them. You must strike a compromise between employing all the latest Web-design technology and tools and ensuring the search engines can read your pages. From a search-engine perspective, in fact, one step behind probably isn’t enough! More on SEO Optimization
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